"TEST DRIVING CARS SHOULD BE FUN"
001 — A BETTER EXPERIENCE
With a highly competitive market and a growing number of challenger brands arriving in Australia, consumers face an overwhelming array of price points and features. Somewhere amidst it all, there is a car that is the closest fit for a buyer’s needs, tastes and price point.
But most people never find that car. There is an almost universal dislike of the car buying process and all that comes with it; the research, the sales pressure, the weekends lost to test drives. Just 17 out of 4002 car shoppers surveyed in a recent Autotrader survey said the current car buying process is their ideal experience–a satisfaction rate of less than 1%. Most buyers do a couple of test drives, settle for something ‘good enough’ and put it all behind them.